How to Monetize a Food Blog (Even if You’re Starting From Scratch)

Sweetapolita—with its 300,000 and climbing Instagram following—might be known today for its festive sprinkles and deluxe boxed cake mixes, but in 카지노사이트 2010 it started as a baking blog. 

After creating baking content on her blog for five years and publishing The Sweetapolita Bakebook, Rosie Alyea realized she felt a connection to sprinkles. She launched her first collection of Sprinkle Medleys on Etsy, and continued to develop her product catalog from there. 

Rosie took her passion for cakes and her entrepreneurial drive and built an entire business out of her food blog. And she’s only one of many success stories. People across the world have found the right ingredients to monetize their food blogs. From ebooks to cookbooks, meal plans to streamed cooking classes, we’ll explore the many ways to monetize a food blog as a business opportunity below.

🍦At a glance

How to set up a food blog

Phase 1: Starting up 🌱

  • Make money from display ads
  • Get started with affiliate links 
  • Leverage email marketing 
  • Write sponsored posts 
  • Set up brand deals 

Phase 2: Steady growth 🌿

  • Sell an ebook or meal plan
  • Sell a physical cookbook online 
  • Offer memberships 
  • Create courses 
  • Stream live cooking classes 

Phase 3: Take it to the next level 🌲

  • Sell products online
  • Sell packaged goods 

How to set up a food blog

If you’re new to blogging in general, you’ll first need to select a platform and a domain for your blog. 

Choose a blogging platform

There are tons of platforms to choose from, like WordPress and Squarespace, each with their own pros and cons. 

Shopify is the best choice for ecommerce tie-ins, however, as it comes pre-baked with ecommerce functionality. If you decide to sell an ebook, seats to cooking classes, or a physical cookbook, for example, Shopify provides a simple and clean experience for your customers. 

Decide on a name 

If you’re still searching for a name for your blog, 바카라사이트 Shopify’s business name generator can be a helpful resource to spark some extra creativity. Just input a word that describes your brand and the name generator will pop out some suggestions. For example, input “kitchen” or “table” or “meals” and see what results you get! 

Select and host your domain

Some blog platforms (also known as content management systems, or CMS) will help you purchase and host your new domain, which can be a slightly painful task. Shopify, Squarespace, and WordPress all have this feature. Your domain should be as close as possible to your actual name for branding recognition. If it’s not available, add a filler word like “get” or “shop” to the beginning. 

Design a logo

Shopify also offers a free professional-quality logo maker, called Hatchful, that will create a logo for you to choose from in a matter of seconds. Just select your business category (food and drink), add your business name, and select where you’ll use your logo, and Hatchful will generate a selection of logos you can edit and personalize to your taste. 

Pick a theme and a design 

These platforms have a large selection of themes to choose from, so pick the one that best suits your brand.

Phase 1: Starting up 🌱

It’s possible to monetize a blog before you even have a dedicated group of fans or a solid amount of website traffic. As for how soon you’ll start making money, it’s always going to be case by case. But for some bloggers, it doesn’t take long. Lily Ugbaja, founder of, saw income two weeks after starting her blog. 

At the beginning, unless you’re a professional photographer and a professionally trained chef, your content might not be as polished as other more established food bloggers. Don’t be discouraged! Everyone needs to start somewhere. For those new to the game, display ads can be a great income source as your business gains steam. 

1. Make money from display ads

Many food bloggers get their biggest income stream by hosting display ads on their blogs. In one blog post, the blogger behind Tiffy Cooks claims that 40% of her blog’s revenue comes from display ads. Perhaps the best part of using display ads on your blog is that they’re low effort and can be high yield. Both beginner bloggers and food blogging pros like Half Baked Harvest use display ads because they can be so lucrative. But the caveat is that they disrupt reader viewing, and usually you won’t have control over what kinds of ads they see.  온라인카지

Google AdSense is perhaps the most well-known ad provider out there, and it’s a trusted network for millions of bloggers. If you’re curious about how much money you can make from Google AdSense, scroll to the bottom of the homepage, where you can input a few details about your blog to get a revenue estimate for the year. 

In order to make the most amount of money from display ads, you’ll have to drive traffic to your website. 

Here are a couple ways to do this early on: 

  • Create a profile for your food blog on Pinterest. Pinterest has become home to the best food recipes, and for good reason. Its visual interface and save functionality lets users create virtual cookbooks they can view from anywhere. Popular food blogs like Sally’s Baking Recipes and Half Baked Harvest have nearly one million followers on Pinterest and more than 10 million monthly views. On Pinterest readers have to click through to your blog to see the full recipe, so uploading your recipes and photos to the site is a great way to send traffic to your blog and bring in the bucks. Instagram and TikTok are great additions to your social media suite too. 
  • Hone your photography skills. Amazing photography will get people hooked on your recipes because they’ll want to recreate each dish as you have it pictured. Food blogs demand great food photography, and these photos will help you gain traction on social media sites like Pinterest, which will help you generate website traffic overall. As you begin your food blogging journey, take some time to learn the ins and outs of great food photography. 
  • Optimize your website for SEO. It sounds complicated but it doesn’t have to be! Our beginner’s guide to ecommerce SEO is full of helpful tips for optimizing your food blog to show up at the top on Google for different search terms. 
  • Develop unique recipes that readers can find only on your blog. If you have recipes home chefs can’t find anywhere else, they’ll have to visit your blog to get them. Do you have any favorites you’ve honed over the years, or family specialties you’d like to share? 

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